Why The Young India Prefers Quality Clothes Than Of Branded Clothing? EXIN Fashion takes a close look!!

We agree with the fact that the craze of street shopping in India and in its leading metros is quite unbeatable. The young population is vastly aware of these amazing shopping places and will let you know too about the best shopping destinations in the city. 

However we can blindly assure you that those places will never be in a posh shopping complex or in an air conditioned mall full of branded stores, mannequins displaying sophisticated branded attires and polished accumulation ready to burn a hole in your pocket. Contrarily the places these youths will address will always be the best street shopping hub. However, we cannot refute the fact that these youngsters are also a great fond of brands too- but a few among them, as our EXIN Fashion team has found out.

EXIN Fashion made a casual market survey to assess the fact behind the young Indian preferences of local brands than that of an international, reputed and costly brand. The answers we received from people, the college goers, or the newly employed youths had surprisingly pleased us knowing the fact that the youngsters are not always impulsive decision makers.

Speak about Delhi- the national capital and also the capital shopping destination for the shopaholics, Delhi is the ultimate destination for street shopping. Forget brand, in Delhi, the local brands or not a brand at all is the ultimate crowd puller. Sarojini nagar market, Palika bazaar market or the famous Tibetian market- the places are just the hub for street shopping if you own a great skill of bargaining. 

You think about Kolkata, and the scenario is nothing different. The famous Gariahat market, Dharmatala or the Hatibagan area- you will see people barely entering into the stores. The crowd is all set to choose and pick their choicest things from the street markets. And guess what? Seventy percent of the crowd is the youth.

However, we have come to know through this market survey is all that matters to the youths are a good look. Perhaps in all this confusion of branded and non-branded dresses, they keep in mind the price. They opined that these street markets feature in their key list cause it supplies a wide range of fashionable accessories, clothes, clothing material, types of casual shoes and jewelry in the cheapest possible rate.

So when the EXIN team came over to finally ask about the young generation’s standpoint regarding Brand, they eventually said that Brand names have become a method to display status. People fond of buying branded clothes and accessories states a particular brand represent who they are. However, the bizarre fact bothered our EXIN Fashion team and the young people who are more into non-branded things are that how can a piece of clothe owned and wore by numerous people around the globe represent an individual? We assume that Brand is an ego to people unlike the fact that non-branded stuffs are the quality products in cheaper rates.

One more reason why the young Indians are keen on non-branded shopping or street hopping to buy clothes and accessories are that things available there are undoubtedly very useful in daily chores. And nothing beats the fact that everyday casuals and wearable are required to match the pocket as well as style.  The young generation claims them as shopaholic. So the street markets are an incredible option offering them a pleasure in owning a thing that had been well made. Good design, good fittings and mentally pleasing clothes, accessories or shoes- are all that matters to the new generation.